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Google AdSense Program Policies

Google AdSense Program Policies

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Publishers participating in the AdSense program are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Because we may change our policies at any time, please check here often for updates. Pursuant to our Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here.

Invalid Clicks and Impressions


Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.
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Encouraging Clicks


Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.
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Content Guidelines


Publishers may not place AdSense code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance.
View full content policies.

Copyrighted Material


AdSense publishers may not display Google ads on webpages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our DMCA policy for more information.

Webmaster Guidelines


AdSense publishers are required to adhere to the webmaster quality guidelines.
View excerpts

Traffic Sources


Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines.
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Ad Behavior


AdSense code may not be altered, nor may the standard behavior, targeting or delivery of ads be manipulated in any way that is not explicitly permitted by Google. For instance, clicking Google ads may not result in a new browser window being launched.

Ad Placement


Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used.
View full ad placement policies.

Site Behavior


Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

Competitive Ads and Services


In order to prevent user confusion, publishers may not display Google ads or search boxes on websites that also contain other ads or services formatted to use the same layout and colours as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure that these ads cannot be confused with Google ads.

Google Advertising Cookies


AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website.
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Product-Specific Policies


AdSense for content: Up to three ad units and three link units may be placed on each page.

AdSense for search: A maximum of two Google AdSense for search boxes may be placed per page. Also, a single link unit or a search box, but no other Google ads, may be placed on pages with AdSense for search results. Queries must originate from users inputting data directly into the search box and cannot be modified. This includes pre-populating the search box with terms or hard-coding direct links to search results pages. AdSense for search code may not be integrated into any software application such as a toolbar.

Additional Products:

Job hunting

Job hunting or job seeking is the act of looking for employment, due to unemployment or discontent with a current position. The immediate goal of job seeking is usually to obtain a job interview with an employer which may lead to getting hired. The job hunter or seeker typically first looks for job vacancies or employment opportunities. Common methods of job hunting are:
using a job search engine
looking through the classifieds in newspapers
using a private or public employment agency or recruiter
finding a job through a friend or an extended business network or personal network
looking on a company's web site for open jobs it's trying to fill

Knowing the employers

It is expected the job seekers will have done a reasonable amount of research into the employers. Some basic information about an employer should be collected first before applying the organization's positions, including full name, locations, web site, business description, year established, revenues, number of employees, stock price if public, name of chief executive officer, major products or services, major competitors, strength as well as challenges.
With all of the resources available on the Internet, expand the research into the employer to discover if the employer's operation is healthy and likely to continue to prosper. If an employer's financial situation is shaky, new employees are often the first one out the door when a cut back occurs. Employers that are companies with publicly traded equities are good subjects for pre-employment research and enable the job hunter to avoid being the last one hired before the reductions and layoffs begin.

Networking

Contacting as many people as possible is the best way to find a job. It is estimated that 60% or higher of all jobs are found through networking.

Applying

One can also go and hand out résumés or Curriculum Vitae to prospective employers. Another recommended method of job hunting is to use cold calling or emailing to companies that one desires to work for and inquire to whether there are any job vacancies.
After finding a desirable job, they would then apply for the job by responding to the advertisement. This may mean emailing or mailing in a hard copy of your résumé to a prospective employer. There is no one correct way to write a résumé but it is generally recommended that it be brief, organized, concise, and targeted to the position being sought. With certain occupations, such as graphic design or writing, portfolios of a job seeker's previous work are essential and are evaluated as much, if not more than the person's résumé. With most other occupations, the résumé should focus on past accomplishments, expressed in terms as concretely as possible (e.g. number of people managed, amount of increased sales or improved customer satisfaction).

Interviewing

Once an employer has received your résumé, they will make a short list of potential employees to be interviewed based on the resume and any other information contributed. During the interview process, interviewers generally look for persons who they believe will be best for the job and work environment. The interview may occur in several rounds until the interviewer is satisfied and offers the job to the applicant.

Types of Jobs

There are several types of jobs, including full-time long-term regular jobs, internship, or contract jobs.

Job hunting in economic theory

Economists use the term 'frictional unemployment' to mean unemployment resulting from the time and effort that must be expended before an appropriate job is found. Search theory is the economic theory that studies the optimal decision of how much time and effort to spend searching, and which offers to accept or reject (in the context of a job hunt, or likewise in other contexts like searching for a low price).

Purpose of the application

From the employer's perspective, the application serves a number of purposes. These vary depending on the nature of the job and the preferences of the person responsible for hiring, as "[e]ach organization should have an application form that reflects its own environment". At a minimum, an application usually requires the applicant to provide information sufficient to demonstrate that he or she is legally permitted to be employed. The typical application also requires the applicant to provide information regarding relevant skills, education, and previous employment. The application itself is a minor test of the applicant's literacy, penmanship, and communication skills - a careless job applicant might disqualify themselves with a poorly-filled out application.

The application may also require the applicant to disclose any criminal record, and to provide information sufficient to enable the employer to conduct an appropriate background check. For a business that employs workers on a part-time basis, the application may inquire as to the applicant's specific times and days of availability, and preferences in this regard. It is important to note, however, that an employer may be prohibited from asking applicants about characteristics that are not relevant to the job, such as their political view or sexual orientation.